Define your goals and let us set you on the path to achievement.
“Extremely knowledgeable and professional, Jim gave me the best advice and support setting up my new business. I highly recommend.”
“Jim provided fantastic support and insight into helping market my business better through social media. I have already seen a significant uptick in traffic and leads. I would highly recommend him.”
“Quickly grasped our business and its nuances, probed with some really interesting questions that made us stand back and critically evaluate ourselves and then delivered ahead of schedule. Delivered everything and more and always available.”
“Sensible and constructive advice. The decisions I’ve made off the back of Jim’s advice have always brought further success to our company. Cannot recommend enough.”
We specialise in working with small and medium-sized businesses in a variety of industries, and we have a proven track record of success in helping our clients achieve their objectives. Whether you’re looking to start a new business, grow an existing one, or simply improve your bottom line, we’re here to help.
25+ Years in the Business Consultancy Field
Get The Right Approach for Your Business
Scale Your Business With Ease
Your go-to source for expert business coaching and consulting services, based in the Bournemouth area.
Use our knowledge and skills in a number of ways, whether that’s helping your business get back on track or helping it get off to a flying start. From business plans, RFP/tender advice, gap analysis work, marketing plans, or helping you find efficiencies; we can help.
Do you need a sounding board or a board member, let’s chat through your goals, look at your current challenges, and see if we can help identify or fill any gaps.
Helping your small business along the road to success. Helping you to understand the “why” as well as the “how” to ensure that we can deliver maximum value and leave you with a fantastic set of tools for the future.
We don’t believe in “one size fits all” business solutions or “wonder formulae” and understand that as a business owner, you need support and assistance in achieving your goals rather than needing a new boss.
Helping companies and individuals truly define their key focus points, excel at what they do and stay focused on some key metrics is what we do best.
With 20+ years of experience in the UK personal lines, property and public sector spaces, we can assist with all manner of industry needs such as: broking strategy audits, insurer markets, customer service and sales process audits, broker development, product development, recruitment, and sourcing capacity for bespoke schemes or MGA’s.
Learn how social media can be turned into your “customer tap”. We show how to identify and target your audience and how to create clickable content that appeals directly to them.
We can look at how to produce and distribute engaging text, photo or video content that will, with a little time and effort, bring high-converting organic leads from your audience.
Remove the trial and error, remove the learning curve; get started on the front foot.
Jim Starling, the former head of an A-Rated Insurance Company that saw incredible growth during his time at the helm.
Keen to do something more worthwhile, You Define Coaching & Consultancy was founded to focus on helping you to achieve your goals in a cost-effective and timely manner.
Jim’s background has given him a varied and well-developed skill set and a strong network of valued contacts. He is a respected leader and coach and a trusted friend to many that have worked alongside him. He has earned a reputation for honesty and integrity during his 25 years in business.
Jim has completed a number of Executive Leadership programs, holds a Level 5 Diploma in Coaching & Mentoring, Foundation in Marketing from the Chartered Institute of Marketing, and is a member of the Chartered Insurance Institute.
Whether you’re looking to start a new business, grow an existing one, or simply improve your bottom line, we’re here to help. This is not a pushy sales call, just a confidential and informal chat. You have nothing to lose.

Confidence Assured: Our Guaranteed Results Promise Ensures Your Satisfaction Every Step of the Way

Tailored Solutions: Experience Personalized Care and Customized Strategies with Our Individual Approach

I will guide your through the steps of scaling your business

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My consultancy is based on in-depth knowledge and market reseach for your niche and your potential customers

I've been in on the Consultancy Map for a long time now. Your business is in safe hands
Let me understand the essentials of your business. What are your strengths and which are the pain points of your customers that you solve with your services.
Let’s create the ideal Buyer Persona for you! Who are the people that you should target? How to approach them?
Unlock your full potential. Focus on the benefits and value that your potential customers will get when they choose to work with you!
Create an irresistible offer. I know that your prospects need your services and solutions. Let’s present them the right way!
Please give us a little detail so that we can get back to you with a worthwhile response as soon as possible. We try to get back to all enquiries within 1 business day.
I worked with Jim in his capacity as BD Manager and for a brief spell latterly in his role as Head of U.K. branch at Ocaso. I always found him to be well respected within the company with a collaborative approach.
He was always very approachable and was supportive to all concerned when any HR issues presented themselves.
I would not hesitate in working with Jim again in the future .
Well done Jim on achieving a ‘Distinction’ in the ‘Marketing Principles’ unit of the CIM Foundation Certificate.
Having passed the ‘Customer Communication’ unit already, you have now completed the qualification.
Thank you for contributing to our 87% overall pass rate!
Jim is a fantastic account manager. Knowledgable, honest and with a sense of humour for all situations, Jim will always want to work with you to conquer a challenge.
Always looking to innovate and move forward- he sees opportunities for developing business that others would miss. He is an expert in his line of business and an asset to his business.
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